The Law of Diminishing Interest
Covey's Law of Diminishing Interest (what? you've never heard of it?) states that there is a direct relation between the timing of an announcement and the interest that the editorial community has for the announcement. The law separates editors into three classes: Long Lead, Short Lead, and Daily. Long lead includes magazines like Forbes, EDN and most national publications that come out once or twice a month. Short lead pubs are like Business Week, Electronic Engineering Times. These classes have different interest levels depending on the timing of the release. Their interest levels range from "High Interest" to "Annoyed." The daily press is especially affected by this law and has a corollary that any news involving Microsoft and Intel automatically double potential interest. Editorial interest is based on several factors, timeliness being foremost. In all cases, the best coverage you can get is when the publication date coincides with the date of the ann...