This post was going to focus, primarily on Dehood , but since writing part two of this series, I fell into a new world of the Social Web companies from all over the world and I have discovered they fall mostly into 5 buckets: sharing stuff rating stuff measuring stuff organizing stuff selling stuff All of that is great for marketers. The more people participate in all of that stuff, the more information marketers have on the participants, so it's easy to sell stuff, which is the biggest part of the Social Web. That's where it leaves a lot of people out of participation because there is so much emphasis on the latter, that the rest seems to be rather manipulative. That's a big problem because the whole point of the web, in the first place, is to bring people together and the social movement has been co-opted by the sales departments of the corporate world. If you pay attention to the big players in the Social Web industry -- Facebook...