commbasics

Just had a chance to listen to the EDAC panel on Social Media , and again IMHO, Brian Fuller captures my attention with a tidbit out of left field.  And even he didn't catch it. Brian threw up a slide showing where engineers get their information and again it beat the dead horse that the two top vote getters were company websites and colleagues.  Brian even tossed social media away as almost an anomaly. But buried in that information was a real nugget.  The numbers showed that corporate websites have actually dropped a percentage point year to year as a source of information for engineers.  Still number 1 but a slip.  Colleagues maintain the same percentage.  Print was down 20 percent, no big surprise there.  Trade shows are down 1 percent.  And social media scrapes the bottom of the barrel... at first glance. But look at the numbers year to year and then consider the growth rate.  If you combine blogs, RSS feeds and social medi...

Got an email today from a company shilling an upcoming trade show asking a bunch of leading questions designed to get me to agree to come to the show.  The plan didn't work because I didn't answer they way they expected.  But in the process, I think I got some grist for us all to grind on today.  Here are the questions: Most productive opportunities are generated by connecting with decision-makers Executive participants have the majority of the decision-making authority Face-to-face meetings are the best marketing channel to create opportunities The deal was if answered those questions with "fact" then I should come to their conference.  But I said they were all false.  Here's why: "Most productive opportunities are generated by connecting with decision-makers." Decision makers rely on influencers to make decisions.  They don't respond to in-person sales pitches but take what they hear and go back to their influence...

Now this is what I'm talking about...