commbasics

via www.allfacebook.com If you are a company using social media, do you ever wonder why you don't seem to be getting any results? Maybe it's because you are doing it wrong? How often do you even look at whether anyone is engaging in your site? How often do you respond to posts. do you even take the time to find out who, exactly, is looking at your content? Social media works, but not in a vacuum. And, yes, I am saying most companies suck at social media.

The well-respected tech journalist Ron Wilson has left United Business Media, just a short time after being named content director for Test and Measurement World, and is rumored to be heading for a similar position in a semi company. The past 24 months have been something of a roller coaster for Ron. He served as the editorial director at EDN when Canon Publishing took over the former Reed Elsevier publication, then as Canon was acquired by United Business Media last September, finding himself back at UBM that he left several years ago.   Ron's career path now matches that of several former EE Times editors including Mike Santarini (now with Xilinx) and Richard Goering (Cadence).