commbasics

We've looked at content for purchase content, owned content and social content in the previous posts and we're getting close to the end of our series.  Today we look at the reality and difficulty of earned content. This is why earned media is so valuable. The chart indicates relative costs and effort that go into the various forms of content and how the market audience views those various forms. Paid content (advertising) is the most expensive of all media and requires the least amount of effort but is the least trustworthy .  Owned content costs less and takes about more effort but us not viewed with the same level of suspicion, generally because there is a level of human contact involved.  Social content takes more effort but even less cost than owned because you can do it even without a website. Social begins to cross the trust barrier because objective third parties may have the opportunity to state their position... if social is done right.  ...

Penton Publishing, Electronic Design's parent company, is ceasing print operations, making them the first electronics trade press publisher, historically print-based to go entirely electronic.  UBM, Hearst, Advantage Media, etc. still have some print pubs.  The good news is, no one loses their jobs... except for the printers. Penton has come a long way since the media revolution began.  They were one of the last to "get" social and have become one of the better users.

Thanls Scott Adams!

Just got off the phone with Alix Paultre who has left his editorial director position at Advantage Media ( ECN ) to take a marketing position at Globetek, a privately held player in the power supply industry. What makes this an unusual move is that there is no downsizing at Advantage.  Globetek made a direct offer to Paultre, who cut his journalistic teeth on power supplies, "out of the blue," according to Paultre.  Chris Warner, current executive editor, will be taking over Paultre's duties for the time being. Paultre said this opportunity gives him an opportunity to take what he has learned about the changing media landscape and practices and put them into practice in a growing company.  We can probably expect to see Alix's fingerprints on several social media outreaches for the company.