UBM Tech aims at agency business now
Been up to my eyeballs developing content and conversation over at the new launched ARM Connected Community (check it out, lots of cool stuff) so I've been negligent on posting the past couple of weeks. Then UBM Tech goes and starts blowing up the PR Agency industry earlier this week and it's probably time to do a spot analysis. As reported in BtoB Media this week , UBM Tech's Create unit is designed to cut out the middle man in marketing services (meaning agencies and third party creative services) and provide soup-to-nuts communication chains between the companies that pay them and the customers of those companies. In other words, you want to guarantee you will show up in a UBM Tech publication news story? Then talk to one of their sales agents. And be prepared to pay through the nose because you will be buying event services, graphic and video services, content creation services and a bunch of other stuff. “Historically our customers t...