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Showing posts from June, 2015

A brief history on the rise and demise of SEO

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Google took the issued of keywords and shoved its priority to the very bottom of SEO and pushed paid search to a specific box on their search page. Suddenly a new group of sits were climbing rapidly to the top of the search engine… traditional media sites. Newspapers, broadcast organizations and bloggers. How could that be? Because Google had changed the algorithm priorities.   Google has always kept the lid on the secrets of their search algorithm, but since the beginnings of online search, the secrets have leaked out and been discovered by very smart people. These people make up the Search Engine Optimization (SEO) industry. There are multiple points of SEO, but from the start, key words were the most important. At first, putting the words in the header of websites was the major starting point so the SEO experts, mostly web designers, made that the primary focus of their counsel to clients. Finding what the most important words were became the definer of the successful site des...

State of CORPORATE media

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When I started this blog it was dedicated to following the movements of journalists from one publication to another in the electronics world. That was over a decade ago. Now I cover a lot more than that but I think it is fascinating that the movement of journalists is noteworthy not because they are moving to a new publication, not that they are moving to an corporate job, but that they are now moving from one corporation to another. At the 52nd DAC (where exhibitors appear to be down 15 percent from last year) the news of the acquisition of Atrenta by Synopsys was eclipsed by word that Brian Fuller, editor in chief at Cadence Design was moving to take over content strategy at ARM ltd , and Richard Goering, dean of EDA journalism, was officially retiring. When I started this blog it was dedicated to following the movements of journalists from one publication to another in the electronics world. That was over a decade ago. Now I cover a lot more than that but I think it is fascinating...