commbasics

Yes, yes, I know. Your customers are far too busy and intelligent to use social media and, even if they do, they do not use it for business-related activity. That’s an inaccurate belief. More than two-thirds of the population of North America and Europe are actively involved in social media on a daily basis, which means it is highly likely that your customer base does use at least one medium every day. Two bits of information came out in some conversations today regarding how to optimize search for your website. Most of the conversations were around a report on Search Engine Land where Andrey Lipattsev, a Search Quality Senior Strategist at Google, confirmed what the Google algorithms look for in search engine rankings. Here are the two most important activities you can do, based on my understanding: Engaging content is the most important thing for SEO Links back to your site The first activity is all under your control. You identify and create the content on your site and if it is se...

Engineers know a lot of important stuff. They know so much important stuff that when faced with what they don’t know they believe it to be unimportant. And since they have spent so little time learning how to communicate properly, or even learn basic grammar and spelling, it seems even less important to them. As a result, people who do know how to write and communicate are not important to them. I work in an industry that makes it very difficult to do my job, which is create content that is engaging and understandable to a wide audience and there is one primary reason for that. It’s run by engineers. Let me say, at the outset, that I hold engineers in high regard. Their ability to understand how things work and how to make them work is nothing short of miraculous. There is a reason I feel that way because I lack basic numerancy. Numeracy is the ability to access, use, interpret, and communicate mathematical information and ideas, to engage in and manage mathematical demands of a range...