Bring real estate marketing into the 21st century
Footwasher Media has been looking into the arena of real estate marketing and communication for the past couple of years and has come up with a few interesting observations. First and foremost is the reality that most realtors are far behind the curve adopting modern, digital communication. Websites are purchased as standard, so there is little differentiation between them. Metrics are employed but rarely studied. Social media is used sporadically and superficially. A very small percentage are breaking the mold and using digital tools with great success, but around 90 percent are far behind. That last statistic tracks fairly well with the Content Marketing Institute’s numbers on general adoption of digital marketing and communication across all industries as of 4 years ago. At that time you could look at any industry and the numbers were the same as realtors today. However, current numbers put adoption of modern best practices for all industries at around 35 percent, so the real estate...