The death of the social web?

News today out of GigaOM is MySpace signing onto OpenSocial from Google so they can open their platform to applications as in Facebook. One of the wonderful things about things like Facebook and MySpace is the lack of commercialism and an easy way for web novices to enter into the social technology without being bombarded with marketing material. Even the opportunity for indy bands to push their music wasn't a bad thing. But the drive to push social technology into the realm of big marketing is ultimately going to drive away the very people it is trying to reach.



And all this just as the media is starting to figure out how to use the web. The wheel just keeps on turning.

Comments

  1. Brian FullerNovember 7, 2007 at 7:37 AM

    OpenSocial and Facebook Ads are going to completely change the nature not just of social media of how companies present themselves on line. Open platforms, widgets, advertising... it's all coming to a corporate website near you. And, yes, I did manage to write that without saying Long Tail.

    ReplyDelete
  2. Lou CoveyNovember 12, 2007 at 5:45 AM

    , uh, no you didn't ;).

    ReplyDelete

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