EDN pulls the trigger

Mike Santarini and his boss, Maury Wright are the latest



Editor Rick Nelson of Test and Measurement will be the chief editor for both T&M and EDN now, taking Maury's place and Ann Mutschler, one of the survivors of the E News massacre last fall, will add EDA as one of her many beats. That includes distribution, solar, manufacturing, and cleaning up the office every other week (just kidding).



These are two really outstanding journalists, but since the industries they have covered continue to reduce advertising expenditures, it was to be expected. Mike covered EDA for the most part and EDA gives no support to the media. EE Times made this decision back in July. It was inevitable that it would happen at EDN.

Comments

  1. John BlylerFebruary 16, 2008 at 10:49 AM

    Good grief - When will it end? The EDA community continues to lose its best and brightest. Do talent and experience - such as Michael has - mean so little? Is EDA even worthy of coverage anymore?

    "Would the last editor who leaves EDA please turn out the lights?" -- JB

    ReplyDelete
  2. Lou CoveyFebruary 16, 2008 at 11:46 PM

    John,

    EDA is getting the coverage according to their level of investment in the mechanism of communication. Most of the companies believe that their customers prefer getting their information from mediocre press releases found on Yahoo and Google searches. That's what they invest in.

    ReplyDelete
  3. Chris EdwardsFebruary 17, 2008 at 1:17 AM

    Blimey, I didn't see that one coming.

    The best of luck to Mike and Maury.

    I guess there won't be a Hacks and Flacks at DAC, just a Flacks and Flacks that will consist of marketing managers bitching about how nobody in publishing sits through their death-by-Powerpoint sessions anymore.

    ReplyDelete
  4. Gabe MorettiFebruary 18, 2008 at 7:04 AM

    So much for the nice speeches Michael and Maury were asked to deliver at the EDAC/Reed event. Michael told the audience how much better EDN's coverage of EDA was than every other publication. By contractual agreement I cannot continue this piece with more factual observations on the matter, but my opinion should be obvious.
    Gabe

    ReplyDelete
  5. Michelle ClancyFebruary 18, 2008 at 11:52 PM

    It is a shame for EDN to let go of such great journalists, it is their loss. I have no doubt Mike and Maury will show up shortly, just as Richard has and continues to support the EDA industry and provide in-depth coverage. As for the Hacks and Flacks meeting at DAC, which is now the Marketing Forum at DAC (name changed last year, reason is obvious as Chris mentioned ;) but this could lead to an interesting discussion for the need for new media ideas and techniques in the EDA industry, maybe reaching out past the traditional giants like EETimes and EDN to provide the information to our audience. Change is hard to accept but needed to move forward.

    good luck Mike and Maury! hope to hear from you both soon.

    ReplyDelete
  6. John BlylerFebruary 19, 2008 at 6:09 AM

    Hi Lou. More on the Reed layoffs:
    http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080219/FREE/658865107/1094/FREE

    My spin: Publishing layoffs continue, thanks to the King’s Consort (http://www.chipdesignmag.com/blyler/?p=71)

    ReplyDelete

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