Chris Edwards tells it like it is.
Chris Edwards does a pretty good analysis in his blog of the financial history of CMP up to the recent reorganization announce last week. He also gets into some predictions regarding the future of the electronics industry as it faces the prospect of not having a free press to help promote itself and act as an objective observer.
This is a good introduction to what I'm going to be writing and talking about this month here in State of the Media. We are at a crucial moment in history and whether industry as we know it survives is in the balance. We can't rely on someone else to get us out of this mess. We're all going to have to pull together. Get ready.
I didn't spell it out in the post, but we should allow for subscription/paid-for models in trade. It probably wouldn't work for very broad-based media but it's still a possibility for niche publications.
ReplyDeleteAd-funded is also possible, but it will take some changes in how advertisers think about promotion and what advertising really gets them.
The adv-based model definitely needs to be supplement with other approaches as does the content orientation of the pubs (print and online). I'll have more to say on these matters in the next month or so.
ReplyDelete