Part 5 addendum

I meant to mention this in the last post, because it is a great example of what I was saying.



Brian Fuller reported Mike Santarini has taken a position within Xilinx to edit the in house publication there. It's a great move for Xilinx to get a solid journalist to run their company pub because it gives credence to what is written in it. Mentor Graphics did the same with EDA Tech Forum under Paul Dempsey and Autodesk has Dylan McGrath. But the journalists I talk to that have gone "to the dark side" are wistful for the old days when they knew they had real autonomy. And the longer they are under the corporate umbrella the more they feel the weight. It is not journalism as they were taught journalism was to be, but it is the only way to ply their trade now. Or is it?

Comments

  1. John BlylerMarch 25, 2008 at 8:19 AM

    Mike writing for XCell journal! Say it isn't so, Mike! Nothing against Xilinx, you understand. Just that Mike should be writing for the whole industry. Unfortunately, nobody wanted to pay for an independent press. So the best and brightest editors get picked by the corporate world. C'est la vie.

    BTW: Lou - There is a difference between EDA Tech Forum and XCell - IMHO. But I've said too much already.

    ReplyDelete
  2. Mike SantariniMarch 25, 2008 at 10:28 AM

    It is so, but to be clear: I'm not just writing for it...I'm running it! Have faith brother...

    ReplyDelete

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