Xuropa takes on trade shows virtually

I met with an former colleague, James Colgan (video link here) who has started a new company offering online, virtual trade shows.  The company is called Xuropa (zhure-OH-pah).  Yeah, I know, it’s been tried, but James is trying to approach the concept as an add-on to real-life trade shows, rather than a replacement for them.  The previous efforts failed primarily because publications and trade shows weren't struggling like they are today.  From what I’m hearing from potential exhibitors, Xuropa may be a concept whose time has come.  
The site, www.xuropa.com, has been launched and has a few introductory opportunities you may want to check out and the first five vendors who send an email to exhibit@xuropa.com get a free booth.

Comments

  1. harry the ASIC guyJune 3, 2008 at 12:30 AM

    Hi Lou,

    Interesting article and interview. I had come across Xuropa's website and was wondering what they were up to. I also gave them some small mention in my most recent blog post regarding face time vs. online social networks. I don't see them on the DAC exhibit list ... do you know if they'll be there?

    ReplyDelete
  2. Lou CoveyJune 3, 2008 at 1:02 AM

    At this point I would doubt going to the expense of DAC right now would be a good idea. Most of the CEOs and marketers in the industry are still giving the skank eye to blogging and social media. There is still a lot of education that has to be done.

    Sonics has tied into the Xuropa concept, which is good because they do very little marketing as it is, but I expect you won't see much from the EDA industry. They are a reactive bunch with few exceptions. When their customers start showing up at these efforts the EDAers will fall in step. I think James will have better results early on from the embedded industry.

    ReplyDelete
  3. Loring WirbelJune 4, 2008 at 3:35 AM

    Seeing as how U2 is one of the most evil enforcers of copyright law on the planet, tell him to watch out for Bono, given that the band had an album and tour called "Zooropa". I know, should be a significant difference, but they're litigation-crazy.

    ReplyDelete

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