Karma

Having coffee today with a journalist friend and was telling him about a story I've run across about how business is done in the semiconductor industry and some revolutionary approaches that may be forced into play.  I said I was looking forward to getting a writer to do the story for New Tech Press as soon as we had clearance to do it.  He said, "Why don't you write it?"


"I'm not a really a recognized journalist so I don't qualify to write for New Tech Press."

"B------t!  You're better than 90 percent of the people I know."

Still not sure I should do it, but considering what we've gone through to get NTP up to speed, it was nice to hear it.

Comments

  1. Loring WirbelNovember 4, 2008 at 8:07 AM

    Since 9 out of 10 bloggers have no particular expertise to call upon, why should you need any bona fides to write a story for your own NTP?

    ReplyDelete
  2. Lou CoveyNovember 7, 2008 at 1:29 AM

    Perception is reality. Someone who has been publicly writing for a recognized publication for the past 10 years has more street cred to the reading public than someone who has been running a PR form for the past 10 years... I've been writing most of the stuff my clients have been putting out that entire time.

    But then, that may change.

    ReplyDelete

Post a Comment

Popular posts from this blog

Who is listening to you? You might be surprised

Image
That takes some effort to listen and be aware of what the opportunities actually are but if you ignore them you do so at at your own peril. Throughout my career as a professional communicator I come across clients who are absolutely sure they know who their audience is. Invariably they are wrong.Let me give you an example. Many years ago I counseled a semiconductor company that had a great business selling components to Apple for the iPod. They sold almost 30 percent of all their product to Apple. They knew that Apple was never going away. In our research into the effectiveness of their content we found what seemed to be a discrepancy. We knew that there were multiple product groups that the client’s technology would fit, but they were focused only on the iPod team. We told them they needed to start a focus on development teams. They responded, “We know who to talk to, you just concentrate on putting out press releases.” Six months later, at a trade show, two Apple team managers came ...
Read more

Why you don't (or do) like social media, Part Three

Image
When you boil down attitudes toward and execution of social media practices, it's all about leadership.  Real leadership, not the popular definition that rises from the horrific misinterpretation  of Geoffrey Moore's book, Crossing the Chasm .  Let me explain that reference a bit more in depth first. Moore stated fairly simply that for a technology company to be successful, it must attain the perception of leadership in a market niche.  The misinterpretation of that concept is what screws up the marketing for so many companies.  Moore's statement was an indicator of success and a strategy, not a tactic.  If you are the perceived market niche leader, Moore explains, THEN you know you successfully crossed the chasm.  Therefore your marketing strategy must revolve around developing the perception of leadership.  However, most companies believe that saying you are a leader in your marketing documents, even when you are clearl...
Read more

Sharing is a thing, but it isn’t the only thing.

Image
I received a few emails from a content services vendor this week (Here’s a suggestion…did you get my email… have you read my email…) and after getting over the initial annoyance of a rookie PR gaffe I decided to look into the suggestion while I made coffee. My response is this blog post. The vendor was Venngage which has a nifty online tool for creating infographics for distribution on digital media, and competes with dozens of similar online tools. The offer was a very long white paper on engagement that, to their credit, had no blatant push to buy their service, but it wasn’t completely subtle. The premise of the white paper is “content that people share is a good thing.” In fact, if anyone from Venngage sends you the link to the paper, I just saved you a who lot of time because you don’t have to read it now. That is all it says, but with lots of statistics before they get to the point. It’s true that a metric of content engagement is, in fact, how many people in your audience share...
Read more