Today I posted a simple question on my Facebook page asking if anyone could honestly explain the health care bill to me, without "snarky comments." What I got was a great analysis from a couple of unexpected sources that gave me real insight on what is coming down the pike.
What makes this remarkable is that I got this information from sources other than traditional media. It was unbiased, succinctly delivered and understandable. Something I could not find in any newspaper, magazine or broadcast source.
Who is listening to you? You might be surprised
That takes some effort to listen and be aware of what the opportunities actually are but if you ignore them you do so at at your own peril. Throughout my career as a professional communicator I come across clients who are absolutely sure they know who their audience is. Invariably they are wrong.Let me give you an example. Many years ago I counseled a semiconductor company that had a great business selling components to Apple for the iPod. They sold almost 30 percent of all their product to Apple. They knew that Apple was never going away. In our research into the effectiveness of their content we found what seemed to be a discrepancy. We knew that there were multiple product groups that the client’s technology would fit, but they were focused only on the iPod team. We told them they needed to start a focus on development teams. They responded, “We know who to talk to, you just concentrate on putting out press releases.” Six months later, at a trade show, two Apple team managers came ...
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