Why you aren't measuring the right thing

David Meerman Scott is one of the social media gurus I follow.  His focus is primarily on consumer level marketing and isn't always on track with what I concentrate on, but he still has good stuff to say.  Today he popped up with a portion of a podcast where he rants about ROI.  It's worth a listen.

Comments

  1. David Meerman ScottJanuary 8, 2010 at 9:24 AM

    Not sure what you mean by me focusing on "consumer level marketing"... I write about all kinds of marketing. But thanks for pointing to my rant.

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