I've been waiting for DFT Digest to come back from the holidays and finally dropped a line to John Ford to find out what was up. Turns out that the stuff of life has eased out John's blogging time, which is unfortunate on two levels.
One, John had just started to try to market the site as a way to bring some income in (selling advertising), and unsurprisingly, it didn't happen. So the industry's lack of marketing will is still in effect. If it wasn't, John might have had a reason to continue.
Two, there just wasn't much decent coverage of design for test issues and technology and that really ticks me off. DFT is one of the more important issues in semiconductor design, it isn't fun, and the people that do it labor in far too much obscurity.
But then, if companies involved in DFT were more committed to letting people know what they do, people like John might still be around covering stuff... and Logic Vision might still be viable company rather than a cheap acquisition.
I'm old and you are not. That's good thing.
I turned 64 this year and have been on the receiving end of scams and offers related to social security, dementia and Medicare for weeks now. I'm also getting offered senior discounts without asking. None of that has bothered me as much as getting dismissed because I'm no longer in my 30s (which bothered me as much when I was in my 20s). Today, however I had a revelation and I'm feeling much better about my age. I was doing a session with the marketing team for a small business back by telephone and was in the process of breaking down their preconceived notions about communication when the youngest member of the team asked me, "How do you know this is what our customers are thinking?" "Because I've been doing this for 40 years," I replied. "Oh." She replied. Then one of the business owners, well into his 70s asks, "Wait a minute. You said you've been doing this fo r 40 years. How old are you?" "I'm 64....
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