Is Twitter worth the attention?
Got a tweet from my buddy Robert Jones at OpDots today on an article in Mashable about Twitter (And don't you just love how you get information nowadays). the article was primarily a graphic on Twitter results since it's inception.
You've probably all heard bits of this before and you use the information to determine whether you are going to get involved at all. Why be on Twitter when most of the conversation is pointless crap and lots of people drop out. Well, to paraphrase an old adage on government: People get the kind of media they deserve. If you want to have excellent media that you don't participate in, then you are going to have to pay for it. If you don't want to pay for media and don't want to participate, be ready to accept a lot of crap. But if you deliver valuable content and participate in the conversation, you get valuable media that you don't have to pay for.
Twitter has some definite strategy problems, but they are not the creator of the content. They are just the pipe. You are the source, and if the content is crap, take a look in the mirror and think about what you do. You actually might want to get some direction on how to be better as a source.
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