This content marketing thing; I don't think it means what you think it does.

Had a chat with Joe Pulizzi of Content Marketing Institute today about how well content marketing is doing in US business

Had a chat with Joe Pulizzi of Content Marketing Institute today about how well content marketing is doing in US business.  Of course we've all heard the glowing reports, but it turns out that the success is still very limited to only those that are doing it right.  And there aren't many of them at that.  Gee, who knew?  Here's the discussion.


 



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