UK imposes new "quality requirements" for the web
My buddy and business partner in the UK, Peter van der Sluijs , finally launched his own social media presence recently (way to be late to the party, Peter) but is making up for it by posting some really interesting stuff. Specifically is the most recent post on the new regulations imposed by the UK's Advertising Standards Authority enforcing honesty on the web. It used to be that the ASA only monitored traditional advertising, but an extension of that power has given it the purview of web content as well, including commercial websites and social media . As Peter put it: "Reputable businesses would want their advertising and PR to be ‘legal, decent, truthful and honest’ anyway, though it is possible to be caught out if you make claims you can’t back up. Common examples are phrases like ‘the world’s leading…‘ or ‘the top…’. If a complaint is made to the ASA (commonly by a competitor) you could be fined and made to amend the page if you can’t ...