Google algorithm changes game for sponsored content sites
Last Friday I posted about the major overhaul in Google's algorithm that is going to cause headaches for SEO consultants and practitioners. Over the weekend, as I was thinking about it, I realized it is going to cause even more problems for media companies and corporations moving to a branded content methodology. Lots of media companies, including UBM , Extension Media, Hearst Electronics, Open-Systems and Tech Design Forum are moving to a curated community model where editors spend most of their time managing the content of the community rather than developing original content. It sounds like a great idea because the plan is that the best stuff (most read, most shared, most commented on) will rise to the top of the community and the least engaging will drop to the bottom. The problem is that most of that content has been vetted by marketing and sales companies to make sure the messages get across, and not according to what customers are actually looking for....