Why things don't work...anymore
I just got off my fourth phone call in the past week from someone asking my to help them get some media attention on another partner release. I've told them the same thing I've been telling everyone for three years: Unless it is a painfully slow news month the chances are virtually zero. Here's why: First, there are 5,000 private technology companies in early to mid stage funding in the US at any given time, according to Dow Jones, Second, All 5,000 of those companies are negotiating with at least on Fortune 500 company on some sort of partnership/joint agreement. All of those companies will issue at least one news release about the agreement and will be seeking media coverage. That means the technology press are dealing with, on average 13 partnership announcements every week. Third, none of these agreements will mention what specific customers are being served by these agreements, nor what products will be made available to customers as a...