Let's get engaged.... or not
I've been having some interesting conversations of late on the subject of engagement, including one short argument over whether the term was overused and understood within the context of social media. I don't think it is overuse but neither do I believe it is really understood. So I started pondering how I might help with that understanding. Amazingly enough, I found my inspiration from a Ragan Report post on Ray LaHood (DOT Secretary) and his social media approach . You can read the entire report in the link, but let me summarize it for you: Offer content readers can't get anywhere else, don't chase numbers, use other mediums other than just text, open the site to participation, learn the value of each medium, and give up control. Most of those points are anathema to marketing and sales people... maybe even to engineers. But the spell the difference between success and failure in social media. This is probably going to be come a...