Well that didn't take long... Bloggers eschew press releases
A few weeks ago I wrote a post wondering how long it would take for bloggers, now being recognized as legitimate media in -- of all places -- Electronic Design Automation, to crumple in a disgusted heap under the weight of bad marketing techniques from EDA companies. The answer to that question is: almost immediately. Brian Bailey posted in his Verification Vertigo on Chip Design August 5 t hat press releases and marketing practices he is being subjected to are crap and admitted to ash-canning everything he got for DAC. He stated that only on one FAQ was he able to find anything of real interest and it had nothing to do with the announcement. He bemoaned to requirement to sign NDAs on information that companies wanted to make public, He gagged on repetitive, unimaginative presentations. And Harry the ASIC guy agreed with him. Let me quote Brian directly: " I don’t care if so-and-so just landed a new customer, or that the latest release of the tool runs ...