commbasics

I'm going to save you thousands of dollars on a common marketing practice. And you probably won't like what I have to tell you. I'm going to save you thousands of dollars on a common marketing practice. And you probably won't like what I have to tell you. If you are like most companies, especially young start ups, there comes a moment that you believe you need to let your customer base know about your latest business deal, technology breakthrough, or product update that is industry leading and the quote says your “CEO is pleased to announce it”. The only problem; you spent your entire marketing budget on a trade show booth and brochures, so you don't have the money to put on a real marketing program to reach your customer base. That's the moment that you decide to put out a press release. My 20 years of experience writing and distributing press releases tells me this is what you can expect: It will take weeks to get it ready to go, and you will spend 90 percent...