Journalism at a crossroads and corporations are a valid direction
A corporation has a vested interest in growing the trust of their customer base. Without an independent voice outside of the company (as in the semiconductor industry) they can’t survive in the market with their typical marketing BS. They need to provide trusted content. The tech media world is all atwitter (pun intended) over the collapse of GigaOm yesterday. Yes, it was a loss. The site was one of the first of the tech blogs, it was among the most respected in a world filled with self-aggrandizing click baiters (e.g. The Verge, Venture Beat and Tech Crunch ), and it offered what may be the deepest, most thoughtful coverage of the tech world, from semiconductors to gaming. But it could not make enough money to stay alive, much less give back some of the $22 million it took in from investors. Above the wailing laments of the reading public is a steady drumbeat of independent tech journalists claiming they have discovered the secret of profitable journalism in the tech world. Among th...