Why some people don’t want to tell their story
By Joe Basques, Vice President Footwasher Media I had a very interesting experience last week. It was both disappointing and exciting. It turned out to be a great learning experience. And it turns out to be a nice wrap-up of this current series. I’ve often heard the staff at Footwasher Media say, “We want to work with companies that want to change the world.” I never really thought about what that actually means. I always thought, “Yeah, ok, every company wants to change the world, or they wouldn’t be selling their stuff.” My experience this week changed my mind and showed me what “world changers” are and what they do. I met with a potential sponsor regarding a series of content surrounding the Patient Protection and Affordable Care Act (PPACA), commonly referred to as Obamacare. This potential sponsor has a series of products that could be leveraged to save individuals money when this program comes in to full effect. (In the interest of fair disclosure I have not ...