Where the money is in location-based services
Last week, I said that the real money and growth potential in location-based services is not in people telling the world where they bought their coffee, but with the ability of less public admission of involvement with community. Most people are not really comfortable having their personal doing publicly broadcast, or at least not being able to control what goes out and who sees it. This is the potential killer of social media growth. They will, however, share lots of stuff within a small circle of people they know... and no one else. This is the market that some social media startups are starting to exploit. Location-based services are an outstanding way for individuals to support local businesses and non-profits without ever letting the outside world know it's happening. Within their communities they can share what they support and even compete in game-play for community activism. As I mentioned, DeHood is putting significant res...