Using social media to cut through the chatter
Last week I talked about how it isn't important for engineers to join the market discussion because they don't care why they do what they do; all they want to know is what the parameters of the problem you want them to solve. The conversation on social media doesn't really need their input either, it's just a means of determining the parameters. But that doesn't mean social media can't help engineers do their jobs better. This all got started when John Cooley trotted out the hackneyed complaint that he doesn't care about what someone had for breakfast so Twitter and other social networks are useless to him. He says the conversation is too much of a distraction. My position is, if all he sees on social media is inane chatter, he needs to get a better social circle. But let me give a tangential example and then a solution that engineers might appreciate. My daughter, Beth, is following in my footsteps as a communications cons...