commbasics

It's getting really busy lately.  A bunch of VCs have asked me to come in and talk with portfolio clients about social media (I'm gonna have to start charging for this stuff) and I've been approached by two other companies about comprehensive communication strategies.  I guess something is sinking in.  Not in EDA and semiconductors, but it's happening elsewhere. And that brings me back to my post last week about EE Times.   Brian Fuller took another step if describing the value of the new format and he points out that getting in the magazine is going to be more difficult ... if all you want to do is get a product announcement. I've said it before: It's no longer 1999.  Back then, everything about computers, the internet, the web, consumer electronics, etc. was bright, shiny and mysterious.  Anyone who had anything to say about every little technology could be covered in depth.  The media was vibrant enough to give that kind of coverage.  But then, only 10 perce...

Just got a note from Paul Miller about the acquisition of EDA Ltd., the nascent Embedded Systems Show in the UK and the only and print components of ESE Magazine.  The news release is below.   This gives TechInsights a foothold into the embedded industry in Europe that is currently dominated by the Embedded World Conference in Nuremberg, Germany, something UBM has wanted for some time.  While the acquisition is not huge in comparison to some of UBM's other acquisitions it brings an interesting level of competition between conferences in the Old World around technology that is, arguably, dominated by Europe: namely Embedded Design. And since TechIisights sees a lot of it's future in that industry, this makes a lot of sense.  It also comes without some fairly heavy baggage, i.e the Design Automation and Test Exposition that bounces annually between France and Germany.   That conference, which has been run by EDA Ltd. has become extremely unprofitable...