Why we need a better measurement than SEO
Many companies tell us wondrous numbers about how many hits they get on their site, all produced by their amazing SEO program. But when I ask how many of those hits are real people and how many are spiderbots and how many are RSS reads, they have no idea what I'm talking about. All they know is their site gets a lot of traffic. That is not necessarily a good thing There is a minor skirmish in the media metric world over search engine optimization (SEO) , mostly between SEO and content marketing experts (I generally fall in the latter area). Yesterday I found a story in the obviously slanted Content Marketing Institute that actually explained where the lack is . When you need to sell a bunch of products to a bunch of people. SEO is your number one web tool. You need to reach a lot of people and making it easier for them to find you on the web is a great idea. But if your business is selling a few products and services to a small number of c...