It's all about the benjamins
I'm preparing presentations for all kinds of sectors on social media strategies and I'm currently looking at market dynamics. For many years I've said that good marketing on mediocre products always beats good products with mediocre marketing. I still believe that. Today, however, I've come to realize something else while watching a Microsoft commercial about why people should buy a Windows-based machine: A product will succeed in the market because it's cheaper, even if it is technologically inferior, especially in today's economy. That's the entire message of the commercial and, in the end, it's why Windows-based machines continue to outsell Apple. And in this current economy, that is the trump card. In World War II, Germany had superior tank technology. The were better armed, had better targeting optics, had better armor, better drive trains... they outclassed all opponents. But when a tank crew got their assig...