Churches are getting it. Are you?
Just sat in a webminar on the use of social media in churches, hosted by TheCity (a division of Zondervan). I wasn't as impressed by the product as I was by the representatives of churches talking about how they are using social media to reach their "market." Churches have a pretty captive base market in the congregations. A church of 130 regular attenders knows they are going to reach that 130 people, plus potentially another 6-10 people every week that the attenders interact with. So that church, weekly, has a reach of 1300 people. That's without social media. Factor that in and the number goes to 13,000 very easily. Put 10 churches like that into play and you are covering a small city. But not all churches are doing that and for good reason. It takes focus. That's what the churches involved in the webinar were. Focused. Each one had a single person, either paid staff or committed volunteer w...