commbasics

I want to write something about Twitter... and a lot of other stuff, but before I do I have to establish a concept that I've come up with. This blog has always been about the concept of mass media: what it is, how it's used, where it's going.  We all pretty much know that mass media is information sent to large groups of people and we identify it in traditional forms of broadcast and print.  Sometimes we look at Google, Yahoo, Bing and any other kind of search engine as a threat to mass media, but in reality it is just another form of it.  Google still pushes out a bunch of information to a munch of people so it is still mass media. What makes online mass media the same as traditional media is that the goal is to get a response from 1 percent of the audience.  For example, in EDA, if you sent out a bit of communication to an audience of 10,000 people and you got 100 leads and maybe one sale, you would have more than paid for the effort. But social net...

The trend away from free content is gaining momentum, this time in the area of TV. An Associated Press article today reported that the broadcast industry is thinking seriously about following Rupert Murdoch's lead from last fall and eliminating advertising-supported media altogether. The trend away from free content is gaining momentum, this time in the area of TV.   An Associated Press article  today reported that the broadcast industry is thinking seriously about following Rupert Murdoch's lead from last fall and eliminating advertising-supported media altogether.  ABC, NBC, CBS and Fox are all considering the very real possibility of going dark on public airwaves and broadcasting strictly on private broadband networks.  This will mean higher cable and satellite bills. This would be an earthshaking move for the information industry altogether and there are several possibilities that could arise.  Those who refuse to pay for broadcast will lose access...