commbasics

  To sum up our series today on the death of journalism as we know it, there is less and less independent analysis from the free press due to budgetary constraints.  Consumers are relying more and more on online content, especially video , to make their decisions but they still want objective content.  Businesses that understand this are turning to ethical journalism and sponsoring it directly to establish themselves as trusted sources of content.  The tech world is taking baby steps in this direction.  Xilinx and Altera hired former print journalists to manage in-house publications sent to current customers.  Cadence Design took a step further hired a journalist to manage blog content specifically to promote the companies products and services, but the efforts focus only on current customers. Larger companies, like Pepsi , offer a section of the website devoted only to pop culture, not products.  Digikey , in contrast, offers industry news...

Got something new for you.  We recently hooked up with a company called me!Box Media that's offering a new video platform that allows a higher level of engagement than any other platform on the market.  The New Tech Press review of me!box is up for your consideration, but in the meantime, here's Joe Basques and me talking about the use of video in the B2C world. ( me!box is currently optimized for desktop and laptop computers.  Viewing on handheld is sketchy but that is being addressed in the third release of the product. )