commbasics

If your company does not have an active employee engagement program, you’re missing out on so much more than you realize. By Joe Basques Vice President, Footwasher Media Most managers we come in contact with on a daily basis tend to think they have a relatively happy workforce, but according to a recent survey 87% of global employees are not happy to come to work.  That’s almost 9 of 10! You may not want to believe it, but your employees don’t like coming to work. Llya Pozi, in a recent post to LinkedIn discussed some of the reasons workers give for hating their jobs.  I thought I’d list a few of them and add my insight on how to solve these problems. The old “grass is greener thinking” Social media has made it easier for people to share when things are going good at work, while most people who are not happy tend to keep it to themselves.  The unhappy ones see friends at other companies doing well and they get unhappier with their current job.  If your employees...

Content creation is a big problem for modern corporations.  Not only is it hard to find people inside of the company walls to create it, making it effective is almost impossible.  Sure you can publish something that gets lots of views, but most of those views go to spider bots, not human beings and when you look at the time spent by actual people, finding them spending more than a minute on your site is like finding gold in the kitchen sink.  But there are ways to fix that. For the next couple of weeks we'll be sharing some approaches that will increase the involvement (also known as engagement) of your audience.  Some of these (like today's) may seem counterintuitive, but in the way the 21st century media works, it is crucial to learn how to create content engagingly.  Today's tip is: Pursue brevity Online content tends to be interruptible even when it is great content.  You have about 10 seconds to grab their attention until the next ema...

I love it when great minds think a like.  First Brian Solis sets up the segue from low-level to high-level engagement, and then Dan Holden talks about what the most important influencers might be.  so today I can talk about where you find the highest-level engagement in your social media program As a recap, since it was almost a week ago, the first level of engagement is made up of people that agree with you and give you kudos.  You know, the really intelligent readers ;).  The second level are the people who disagree with you and can include competitors.  these are people that can help you make course adjustments by giving you a reality check.  You don't have to accept what they say, but looking into the criticism can often make what you share so much better. The most valuable of all engagement, however, is the expansion level -- the people that take your ideas and concepts to different levels.  It may start as either agreement or disagre...

Before we get into how one expands into your social network, Brian Solis  poste a video today about the myth of numbers that makes a good seque into what I want to say next.