commbasics

Almost every company describes themselves to the customer base almost exactly the same way. Customers are left to make up their own minds and without any differentiation they make the same choices: the one they know that costs the least. Every company is unique.  Every company has something that sets them apart from all the others.  Products and services have been developed with care and dedication.  But almost every company describes themselves to the customer base almost exactly the same way.  The same phrases, same buzzwords, same claims, same features, same keywords.  Customers are left to make up their own minds and without any differentiation they make the same choices: the one they know that costs the least. The companies believe their products and services are their differentiators, and they would be right… from their perspective.  The customers, however, have no idea what it is that sets those products apart because they are described the s...