commbasics

I'm preparing presentations for all kinds of sectors on social media strategies and I'm currently looking at market dynamics.  For many years I've said that good marketing on mediocre products always beats good products with mediocre marketing.  I still believe that.  Today, however, I've come to realize something else while watching a Microsoft commercial about why people should buy a Windows-based machine: A product will succeed in the market because it's cheaper, even if it is technologically inferior, especially in today's economy. That's the entire message of the commercial and, in the end, it's why Windows-based machines continue to outsell Apple.  And in this current economy, that is the trump card. In World War II, Germany had superior tank technology.  The were better armed, had better targeting optics, had better armor, better drive trains... they outclassed all opponents.  But when a tank crew got their assig...

A few months ago I did a post on having courage in down economies.  Today, an essay popped up in CNN on the same subject.  It was a good reminder. Anyone who starts a business in this time is a hero.   Anyone who funds one of these businesses is a hero.   It doesn't even matter if the idea for the business is a brilliant one or a mediocre one.  What matters is that someone is making an effort to overcome fear. There were too many companies that should never have been funded in the 1990s.  That's a given.  There are too few companies being funded and founded now.  And it's all based on fear.   We really need a few heros right now.