Print is still relevant. No, really. It is.
Been having some interesting discussions with social media marketing/techdev types the past few weeks and I've come to realize that the SM industry is about as inbred as an industry can get. That's not good. Here's the background: I am still very tied into the old media world through very deep relationships. I have good friends that not only work for newspapers, they own them. 5 years ago these friends saw they businesses crumbling but they still thought there was a chance to turn it around and the SM was just a fad. Today it is quite different. They understand they were wrong now, but they still don't understand how to put it into the context of their audience... because the SM industry doesn't care about context. They care about selling stuff... through relationships. In other words, an industry built on Amway marketing philosophy. But that's not what social media is supposed to be about. SM is abou...