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Showing posts with the label innovation

Defining innovation

Wow.  Judging from the response (in the blog comments, emails and phone calls I got) to the earlier post I think I hit a nerve.  Nobody in semiconductors or EDA likes to be told they are not innovating.  But the VCs that responded, as well as some people in EDA, where generally in agreement with me.  I think it may come down to the definition of the term. I did some looking and found a blog that actually puts it in a way that meets my definition.  It's called Broken Bulbs .  Simply put, it is the  "the profitable implementation of ideas." That's where I think the semi industry is missing it, because they have not been profitable in a long time.  The reason it isn't profitable, from the top end custom chip all the way down to the EDA tool, is because they are not concentrating on innovation.  They are patching holes and it may be time just to throw the cloth away. But let's look at the profitability iss...

Semiconductors: Where is the innovation?

You may have noticed that I have not been talking about marketing and media in EDA and semiconductors for a few months and I've been struggling with how to talk about it for some time.  It's finally reach a head, though, so I might as well say it. Innovation in the semiconductor sector is so rare now that it virtually does not exist.  That may be why no one in the semiconductor industry, outside of the giants, does any marketing.  But then, if you don't do marketing you won't know what needs to be innovated.  Vicious circle, that. I've had a love/hate relationship with EDA and semis for a long time.  I've always thought they were incredibly important sectors and a source of great innovation.  I've worked with some of the most innovative and groundbreaking companies in both sectors and I always hoped to be a part of it.  But in the past few months I've come to understand what the VCs, entrepreneurs, government agen...