Semiconductors: Where is the innovation?
You may have noticed that I have not been talking about marketing and media in EDA and semiconductors for a few months and I've been struggling with how to talk about it for some time. It's finally reach a head, though, so I might as well say it. Innovation in the semiconductor sector is so rare now that it virtually does not exist. That may be why no one in the semiconductor industry, outside of the giants, does any marketing. But then, if you don't do marketing you won't know what needs to be innovated. Vicious circle, that. I've had a love/hate relationship with EDA and semis for a long time. I've always thought they were incredibly important sectors and a source of great innovation. I've worked with some of the most innovative and groundbreaking companies in both sectors and I always hoped to be a part of it. But in the past few months I've come to understand what the VCs, entrepreneurs, government agen...