Does Facebook actually work? Depends...on you
There was a significant kerfuffle last week as General Motors' pulled their advertising from Facebook, with prognosticators pointing to the failure of Facebook as a marketing tools. Having been recently in the market for a new car, and having bought a GM car in the end, I can say with certainty that GM's use of Facebook advertising really sucked. And Ford's was much better. Once I started online research for my car I started noticing ads for car manufacturers popping up on FB. I noticed that GM ads were pretty standard. Essentially, they said, "buy our car." I was not impressed. Then there was this one ad I found that didn't even mention who it was from. It was a link to an article about the raw materials that go into electric vehicles. I was considering EVs so I clicked on it. It took me to a another manufacturers site, but not an ad. it was actually an article about the raw materials used in EVs. ...