Girish Mhatre weighs in on B2B content marketing
Girish Mhatre was at one time the Grand Poobah at EE Times (editor in chief, that is) in the publication's print heyday. He's made some valuable comment on this blog this year regarding the trend toward content marketing and branded content . He dropped me a note today that serves as an excellent introduction to a new series we are developing here called "Why CEO's should be scared s(p)itless about their content. I offer Girish's observations without comment... for now. ;) Girish Mhatre, journalist and wine enthusiast Hi Lou, prompted by a conversation with you, I’ve conducted an informal survey of company content strategies. Here are some observations: I must say that I don’t get it. If this is the state of the art in content marketing by tech companies, then it’s not very effective -- with one exception. Cadence: I am hugely unimpressed. Perhaps Fuller hasn’t got his arms around a strategy yet ( Note: Girish is right. Met wi...