commbasics

Chris Edward did a post yesterday from over the "pond" on the blurring of the lines between PR and journalism, as personified by PR giant Edelman.  Some journalists are concerned about the lack of a filter in a medium controlled by corporate flacks, but Edwards correctly states that most of that concern is unwarranted. "The trend in recent years, despite all the talk about engagement and two-way communication, has been to sell, sell, sell. Don't go off-message, no matter how dull that message might be. Because no-one is going to get fired for sticking to the pre-approved script. At least not until companies start to see their profiles become less and less prominent. Then they might have a go at proper communication." Proper communication is not just controlling the medium.  It's all about conversation.  And if you try to control the conversation, it becomes a monologue, not communication. The key here, as I have said before , is ethics and a dedication to t...

I did a boatload of podcast interviews with EDA companies at DAC in July and on my last day I got together with Dylan McGrath and Nic Mokhoff of EE Times regarding the issue of how the industry is communicating with its customer base. I think it’s interesting to note that while Dylan kinda agrees with me that he doesn’t see the evidence that engineers get all the information they need by talking to each other amd getting it off press releases, Nic generally agrees that engineers can get all the information they need off the web now, and will be able to do it even better in the future. What that means for traditional media, they aren’t sure. Note: The sound level on this is a bit wonky because my computer was trying to balance my big mouth with Nic’s soft basso. You’ll probably have to turn up the sound to hear Nic.

About three years ago I attended a financial conference where a big VC stated, categorically, that the reason they were not investing in semiconductor or EDA startups was because there was a lack of informational coverage to validate research.  In other words, because media coverage of the industries had significantly degraded, they couldn't afford to pull the trigger on investment. This same VC firm has invested heavily in Web 2.0 and green technology over the past three years and you can see why.  There is lots of coverage on those areas.  There is pretty much nothing but coverage on those areas.  The only coverage on semi and EDA is negative. You might say that that is the media's fault because, after all, the semiconductor coverage is all about the economics of the industry, not the technology so it's naturally going to be bad.  But I would like to point out that the the green Web 2.0 industries has yet to turn a profit, yet the media contin...

OK, so I got no comments on my posting where I said “...advertising doesn’t work ...” on the blog site.  I did get phone calls, text messages and a few emails.  Mostly from advertising sales people I know.  They didn’t read the entire statement on advertising.  They only saw those three words.  So let me be clear: INTERNET advertising doesn’t work LIKE WE THINK IT DOES.  I’ll be even more specific.  ADVERTISING doesn’t work like we think it does. I’ve said this before.  Everyone THINKS advertising increases sales directly.  Everyone THINKS advertising drives lead generation.  It does none of that.  Advertising only reinforces and validates a decision that has already been made.  No one looks at an ad and says, “Holy crap, I need me one of them!”   Unless they are an idiot, that is.  No thinking person believes advertising.  Ask the minion in the next cubicle if he believes what ads push... unless y...

The cornerstone of the VComm program was the understanding that most companies looking for VC financing really have no idea what a VC wants to hear.   Two years ago I sat with a group of investors at a major conference and listened to them complain about the quality of the material and, in the end, how useless it was. Understand this:   There are, at any given time according to Dow Jones, 5000 tech startups in the US alone that are seeking funding.   But less than half of those companies have any credible research into their technology market.   The press covering those markets has shrunk almost to the point of non-existence.   The VC's are flying blind nowadays, which explains why so many are having poor returns.   What they need is real information about market potential. But most companies pitching VC's spend 90 percent of their time in front of them explaining how great their technology is.   Get a clue!   They know you are do...