Marketing automation is a must for success, but you may need some help in figuring it out.
This will be the first of several posts on the value and application of third-party marketing automation software. We will cover several aspects of this to simplify your understanding including: The difference between CRM and marketing automation software (surprisingly, most people are wrong) How it helps your sales team (more than they might realize) How does it affect content (a LOT!) Where to find the ROI and prove it to the boss (easier than you might think) But in this first part, we are going to address the two biggest questions: Who should you use? Can you afford it? Who you should use There are dozens of providers of this software and over the past two years, Footwasher Media has been checking out about 20 of the top rated. There are as many lists rating them as there are providers being rated so they don’t offer much help. Most of the rating is based on the number of customers using the service and their revenue. We decided on a different set of criteria: what customers say a...