commbasics

I’ve done several posts on both the value and process of creating video content, but it was pointed out recently that some people have misunderstood my position on investing in high quality equipment and professional videography services. So I thought it would be a good idea to clarify my stance. There is nothing wrong with making a significant investment in equipment, professional service and personnel. It will make your videos look great. However, if your investment comes before you make a budget for the creation of what you put in the video and how you measure its effectiveness, then it’s going to be a big expensive mess. When it comes to content development, most companies approach from a “fire, ready, aim” philosophy. It is both backwards and inside out. I’ve talked with dozens of potential customers over the last year, and in nearly all cases these companies have seen a competitor using a particular delivery technology and decide to look into doing the same thing, rarely looking...

David Meerman Scott is one of my favorite social media gurus because he generally has the proof I need... or will create it... to demonstrate what I keep trying to get across to clients.  He posted a piece last week on video that I just caught up with today that did it again.  The post is about a documentary he did on The Grateful Dead  using a very inexpensive camera.  You can see the video on the post.   Video is a very powerful tool for social media programs, but the power comes from the content, not the technology used to create it.  The skill of the videographer, the editor and the outline (storyboard) developer) are the most important aspects.  But too many organizations and companies I talk to get hung up in getting "The Best" camera available with all the bells and whistles.  The top of the line video editing software, and the most powerful computer for editing.  By the time the assemble all that stuff they find t...

After getting the stuff about PowerPoint out of my system I failed to say what a positive experience the IMTC 2025 Virtual Conference was for me. IMTC (The International Multimedia Teleconferencing Consortium) is a non profit organization  of Internet application developers and service,hardware and software suppliers, telecom companies end users, educational institutions, government agencies and non-profit corporations.  Such luminary member companies as Cisco, Polycom and AT&T  participate to facilitate real-time, rich-media communications around the world. in other words, they do live video broadcast technology and promotion.  This is an area I think is going to be a wave of the future and could replace multiple trade shows and conferences. They used Scopia, a relatively new technology from Radvision in Israel that allowed speakers and even participants to have live conversations, similar to what is being provided by Ustream and Vpype , but significantly deeper. ...