Marketing in Micromedia
The customer/client is no more. He is now your partner and you are his. Your mutual success is intertwined. Spent a few days away... thinking. Lots of stuff needs to be sorted out and I'm getting there. Much of it has been inspired by Seth Godin's book Tribes , which has been incredibly encouraging personally and I highly recommend it. But another large chunk came out of a story that Craig Ferguson told about buying a rug in Turkey. He said he found this rug in a shop, liked it and asked how much it was. The shop owner quoted a price and Craig reached for his wallet. The shop owner said, "Let's have a cup of tea first." They sat, drank tea, chatted, and then dickered on the price of the rug. An agreeable price was set and Ferguson walked out with the rug at a price less then was originally quoted. It's the way things are done there. What was not talked about was the reason it was done. ...