Bolaji Ojo is tired. Be interesting
In a continuation of my effort to catch up, EBN EiC Bolaji Ojo tipped me over the edge again bolstering my position, tangentially, my last post . Ojo, and his partner in crime at EBN, Barbara Jorgensen addressed the product of not doing social media right: Site Fatigue . "Each week," he wrote, "I receive a deluge of requests to Like companies on Facebook, follow tweets on Twitter, or be LinkedIn with others. Don't ask me to follow your tweets if they aren't worth following. Don't ask me to tag or recommend you if I can't justify the investment of my time." Which has been my point for many years. Social media is not about mass marketing communication. It's about building relationships and trust. If you are posting links to poorly written and repetitive press releases and marcom material (that's pretty much everyone) then you are not using social media properly or even efficiently. You're just pissing people off....