The final word on UBM Tech... for now
My posts on the changes at UBM Tech have been the most popular on this blog since I started it. Lots of people have weighed in on whether it is good or bad (most say bad) but I've tried to remain neutral. I'm maintaining that neutrality, especially after talking to UBM Tech CEO Paul Miller last week. Miller has said to me several times in the past couple of years that UBM is a marketing company, not a media company. In last week's chat he took it to another level. "UBM Tech is, effectively, out of the magazine business. We are now running online communities." There have been several comments from people still in the media business expressing doubt that UBM properties can be considered ethical, reliable, trustworthy "real journalism ," etc. But the answer to all of those concerns is... it's not a media company anymore. Trying to measure the UBM business model against traditional journalism is like...